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Social Processes: Needs, Motivation, and Drives in Contemporary Globalism
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Author(s): Joan Marques (Woodbury University, USA), Svetlana Holt (Woodbury University, USA), Jianli Hu (California State Polytechnic University, Pomona, USA)and Angelo A. Camillo (Woodbury University, USA)
Copyright: 2014
Pages: 14
Source title:
Handbook of Research on Effective Marketing in Contemporary Globalism
Source Author(s)/Editor(s): Bryan Christiansen (PryMarke, LLC, USA), Salih Yıldız (Gümüşhane University, Turkey)and Emel Yıldız (Gümüşhane University, Turkey)
DOI: 10.4018/978-1-4666-6220-9.ch016
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Abstract
The world is rapidly transforming into a global village, which increases the need for individuals and corporations to succeed beyond national borders. Corporations change their identities from citizens of one particular country into citizens of the world, thus requiring their workforces to share greater receptiveness to other cultures, different trends, and new perspectives. In the past decade, it has become abundantly clear that influencing environmental, legal, economic, cultural, and other factors in one part of the world have an unambiguous impact on others. We experienced this most recently in the 2008 recession. With the increasing need to identify on a much broader scale today than the local one, corporate leaders face the challenge of dealing with a growing arsenal of strategies to motivate their widely dispersed workforces, based on the multiplicity of needs and drives the members of these workforces have. Considering the heightened and ever-unpredictable competition that has become today's routine, leaders find themselves placed before the challenge of composing a middle path between individualistic and collectivist-based motivation. This chapter shares some critical elements leaders could consider in their facilitation of social processes in globalizing work environments in order to enhance motivation levels. Communication, skill identification, listening, team-building, flexibility, and awareness of an entrepreneurial mindset are some of the aspects to be addressed to attain greater compliance, increased satisfaction, and desired results.
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