Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations
Search IRMA Research
Research IRM
Open Access
IRMA Journals
IRM Books
Proceedings
Membership
The
IRMA
Community
Calls for Papers
Online Symposium
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
Business Management
Environmental IS
Education
Computer Science
Healthcare
Electronic Commerce
Public Administration
Information Systems
Social Science
Library Science
Sources and Formats of Campaign Information on YouTube
View Sample PDF
Author(s):
Robert Klotz (University of Southern Maine, USA)
Copyright:
2014
Pages:
14
Source title:
Political Campaigning in the Information Age
Source Author(s)/Editor(s):
Ashu M. G. Solo
(Maverick Technologies America Inc., USA)
DOI:
10.4018/978-1-4666-6062-5.ch009
Keywords:
Information Science Reference
/
Political Science
/
Social Sciences & Humanities
Purchase
View
Sources and Formats of Campaign Information on YouTube
on the publisher's website for pricing and purchasing information.
Abstract
This chapter empirically, longitudinally, and systematically examines U.S. Senate campaign information on YouTube over three election cycles. The Internet broadcast yourself world of YouTube offers some sharp contrasts to the television broadcast world. Unlike on television, candidates and the traditional news media are being challenged by citizens in shaping their video presence on YouTube. Interest groups that leverage financial resources to force viewers to watch broadcast advertisements are marginalized on YouTube where accidental exposure is limited. While the broadcast world converges on a few video formats, YouTube campaign videos exhibit substantial diversity of format.
Related Content
Societal “Development” and the Ontological Assumptions for Exploration of Normative Meaning: An Alternative Approach
. © 2024. 16 pages.
Political Asymmetry: A Characterization for Social Science Research Inquiry
. © 2024. 25 pages.
Epistemological and Theoretical Assumptions for Carrying Out Research Directed to Study the Construction of the Norm of Modern Development: The Bretton Woods Institutions
. © 2024. 22 pages.
Methodological and Theoretical Assumptions for Conducting Research on the Cognitive Dimension of Narratives on “Development“: The Method
. © 2024. 28 pages.
Political Asymmetry and the Bretton Woods Institutions: Introduction to a Case Study
. © 2024. 20 pages.
The Normative Construction of Modern Development at the Bretton Woods Institutions
. © 2024. 20 pages.
Social Crisis Within the Historical Progression of the Norm of Modern Development at the Bretton Woods Institutions
. © 2024. 27 pages.
IRMA
Offers Over
2,500
Full Text
Open Access Research
Papers for Free Download
Click to Start Searching
Free IRM Research!
IRMA Sponsors
About Us
|
Contact
|
Sitemap
|
Legal
|
Policies
Copyright ©2024, Information Resources Management Association. 701 East Chocolate Avenue, Hershey, PA 17033.