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Stories of Material Storytelling

Stories of Material Storytelling
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Author(s): Kenneth Mølbjerg Jørgensen (Aalborg University, Denmark)and Anete M. Camille Strand (Aalborg University, Denmark)
Copyright: 2012
Pages: 21
Source title: Managing Dynamic Technology-Oriented Businesses: High-Tech Organizations and Workplaces
Source Author(s)/Editor(s): Dariusz Jemielniak (Kozminski University, Poland)and Abigail Marks (Heriot-Watt University, UK)
DOI: 10.4018/978-1-4666-1836-7.ch011

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Abstract

Material storytelling is used here to denote a material-discursive understanding of technology, and how technology works in organizations in terms of story performance. The idea is that technology configures organizations in spatial, temporal and material terms. We are inspired by Karen Barad’s work in quantum physics in developing the term material storytelling, which relies on a material-discursive understanding of storytelling. By introducing material storytelling we resituate the hegemonic relationship of discourse and language over matter. As such technology regains a central space in both understanding and managing organizations. It implies that attention is relocated to the petty and lowly everyday routines, techniques and material artifacts, which are implicit in what we do in everyday life but govern the agential possibilities for acting in this world. We frame the chapter as a story of material storytelling of a change project in a bank. We experiment with the writing style by going back and forth between two different layers of text. The first layer tells the stories of material storytelling, while the other draws out the theoretical/methodological implications of this approach in terms understanding and managing technology.

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