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Storytelling
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Author(s): Sindhu Ravindranath (IFHE University, India)and Thomas J. Menachery (IFHE University, India)
Copyright: 2019
Pages: 20
Source title:
Qualitative Techniques for Workplace Data Analysis
Source Author(s)/Editor(s): Manish Gupta (IFHE University, India), Musarrat Shaheen (IFHE University, India)and K. Prathap Reddy (IFHE University, India)
DOI: 10.4018/978-1-5225-5366-3.ch003
PurchaseView Storytelling on the publisher's website for pricing and purchasing information. |
Abstract
The art of storytelling is an ancient method of conveying information to the masses with certain intent in mind (i.e., as in setting morals or cultural development). It starts from childhood, where children grow up with stories of great heroes and mystical happenings in an age where Gods and humans dwell together. As time went by the stories lost their sheen but they are making a comeback of a different kind – as a learning tool for individuals, whether employees or students. These stories are adapting to the modern world lifestyle, medium is now digital though. Therefore, this chapter explores this journey of stories and gives instances to showcase the effectiveness of storytelling as a tool for training employees.
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