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Strategic Competences in International Business

Strategic Competences in International Business
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Author(s): Noelia Franco-Leal (University of Cádiz, Spain)and Juan Pablo Dianez-Gonzalez (University of Cádiz, Spain)
Copyright: 2019
Pages: 15
Source title: Managerial Competencies for Multinational Businesses
Source Author(s)/Editor(s): Macarena López-Fernández (University of Cádiz, Spain)and Pedro M. Romero-Fernández (University of Cádiz, Spain)
DOI: 10.4018/978-1-5225-5781-4.ch015

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Abstract

The exhibition of a series of strategic competences by managers has been frequently noted as crucial for the success of firms. In the international context, the role of such strategic competences could be even more relevant as a result of both the changing and turbulent nature of the contexts in which firms carry out their activities and the complexity associated with the management of firms that are located in different countries. Specifically, the following six strategic competences are analyzed: business overview, customer orientation, networking, interfunctional orientation, effective resource management, and negotiation. Additionally, a set of practical implications is offered in the conclusion section.

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