Technology and Retailing and Firms: Challenges Ahead

View Sample PDF

Author(s): Dr. Rajagopal (Monterrey Institute of Technology and Higher Education ITESM, Mexico)
Copyright: 2009
Pages: 10
Source title: Information Communication Technologies and Globalization of Retailing Applications
Source Author(s)/Editor(s): Dr. Rajagopal (Monterrey Institute of Technology and Higher Education, ITESM, Mexico)
DOI: 10.4018/978-1-60566-248-0.ch015

Keywords: Business & Management / Business Science Reference / E-Commerce

Purchase

View Technology and Retailing and Firms: Challenges Ahead on the publisher's website for pricing and purchasing information.

Abstract

Increasing globalization and competitiveness in the retail environment is thrusting retail firms to reach high levels of consistent experimentation of new technology in store management, product information, and customer services. Technology management can be used to help retailers test new ideas and implement the most successful ones.

The IRMA Community

Research IRM

Technology and Retailing and Firms: Challenges Ahead

Purchase

Abstract

Related Content

IRMA Sponsors