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Terrestrial vs. Online Gamblers: An Empirical Study on Their Perceptions Towards E-Gambling
Abstract
It goes without saying that the advances of Information and Communication Technologies have brought many changes in various forms of traditional commerce including gambling industry. Nowadays, e-gambling has dramatically changed the way of wagering and is considered as one of the fastest growing sectors of contemporary e-commerce. Every day even more individuals are moving from terrestrial to online gambling venues or start wagering exclusively online taking advantage of the numerous playing options. Characteristically, the global internet gambling gross market is expected to exceed US$51 billion by 2018. Consequently, its dynamics has forced many researchers to investigate e-gambling scientific field from different perspectives trying to gain an improved insight into gamblers behavior in the cyberspace. This chapter aims to investigate the perceived advantages and disadvantages of terrestrial versus online gamblers towards e-gambling activities focusing on university students. Furthermore, it aims to identify possible similarities and differences between the two groups examined.
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