The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
The Impact of Human Values and Knowledge on Green Products Purchase Intention
Abstract
Marketing managers keenly seek to understand the green market. However, insufficient information on how to foster consumers' green behavior is slowing the growth of green markets and becoming a barrier for firms when communicating strategies for effectively promoting green products. Therefore, this chapter attempts to examine the impact of environmental knowledge and cultural values on consumers' green purchase intentions. A survey was administered and a total of 200 valid questionnaires were obtained. Structural equation modeling (SEM) technique was used to assess the model. The finding shows that cultural values significantly related to green product purchase intention. The results also indicate environmental knowledge is not a significant factor influencing buying intention of green products. The discussions and implications of these findings are further elaborated.
Related Content
Astha Singh, Vedika Bhargaw, Zidan Kachhi.
© 2024.
22 pages.
|
Meziyet Uyanik.
© 2024.
28 pages.
|
Ondřej Roubal.
© 2024.
35 pages.
|
Monaliz Amirkhanpour.
© 2024.
27 pages.
|
Aylin Atasoy, Murat Basal.
© 2024.
26 pages.
|
Cansu Gökmen Köksal.
© 2024.
35 pages.
|
Fatih Sahin.
© 2024.
33 pages.
|
|
|