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The Impact of Innovative Strategies on a Small-Scale Service Industry in Ghana
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Author(s): Richard H. Afedzie (Pentecost University College, Ghana)
Copyright: 2024
Pages: 20
Source title:
Innovative Technologies for Increasing Service Productivity
Source Author(s)/Editor(s): Sridhar Manohar (Chitkara Business School, Chitkara University, India), Amit Mittal (Chitkara Business School, Chitkara University, India), Sekar Raju (Ivy College of Business, Iowa State University, USA)and Arjun J. Nair (Chitkara University, India)
DOI: 10.4018/979-8-3693-2019-8.ch020
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Abstract
A lot of research studies have shown that a direct and positive relationship exists between innovative strategies (IS) and an organisational performance. However, the relationship may not be simple and clear to understand. This study used a qualitative, simple descriptive case study approach to critically investigate the level of innovative strategies approach to the growth of Compressor Techniques Limited, Ghana. A semi-structured questionnaire was utilised to interview employees (participants) at Compressor Techniques Limited to gather primary data for the study. Purposeful sampling was used to select twenty (20) participants who have worked in the organisation five years and above to gather rich data for the data analysis. The research findings showed the company organizes workshops and seminars to improve upon the abilities of employees. It was recommended that the organization should regularly review and update their internal structures and decision-making processes for approving innovative projects so that the company can reach its productivity goals.
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