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The Personalized and Personal “Mass” Media – From “We-Broadcast” to “We-Chat”: Reflection on the Case of Bi Fujian Incident

The Personalized and Personal “Mass” Media – From “We-Broadcast” to “We-Chat”: Reflection on the Case of Bi Fujian Incident
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Author(s): Yu Zhang (New York Institute of Technology, USA)
Copyright: 2016
Pages: 14
Source title: Defining Identity and the Changing Scope of Culture in the Digital Age
Source Author(s)/Editor(s): Alison Novak (Rowan University, USA)and Imaani Jamillah El-Burki (Lehigh University, USA)
DOI: 10.4018/978-1-5225-0212-8.ch003

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Abstract

China's two major social media, the microblog Weibo and the messaging service WeChat have played important roles in representing citizens' voices and bringing about social changes. They often grow an ordinary event into a national debate as in the case of the Bi Fujian incident. They have also turned ordinary Chinese citizens into amateur reporters, empowering them to influence on issues that matter to them. An equalizer of power and discourse opportunity, the personalized and personal social media “weapons” are delivering the much needed social justice and consolation to the Chinese citizens amid widespread injustice, inequality, hypocrisy, indifference and corruption in the Chinese society.

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