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The Practice of Transmedia Storytelling Edutainment in Media-Rich Learning Environments

The Practice of Transmedia Storytelling Edutainment in Media-Rich Learning Environments
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Author(s): Stavroula Kalogeras (American University in Dubai, UAE)
Copyright: 2019
Pages: 16
Source title: Technology-Supported Teaching and Research Methods for Educators
Source Author(s)/Editor(s): Lazarus Ndiku Makewa (Lukenya University, Kenya), Baraka Manjale Ngussa (University of Arusha, Tanzania)and Joshua Michael Kuboja (University of Arusha, Tanzania)
DOI: 10.4018/978-1-5225-5915-3.ch008

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Abstract

Transmedia (cross-media/cross-platform/multi-platform) storytelling edutainment involves the use of narratives as a critical-creative approach to learning. The storytelling framework is a viable solution to engage a universal audience in both seated and online environments. The inherent interactivity of the internet and interaction with story is a method that can reach learners with both focused and short attention spans in media-rich environments. An e-module case study and slide presentation is offered to demonstrate narrative practice.

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