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The Rise of the Modern Sports Article: Examining the Factors that Can Influence the Credibility of Online Sports News
Abstract
The evolution of online media has brought forth a new age of fandom online for sport enthusiasts with access to hundreds of new sports articles daily. This chapter touches on the perceived credibility of the modern sports article and provides evidence from scholarly studies, including the author's own sports credibility study. The study examines how article source, medium, fan identification, and user comment tone can all impact the credibility of a sports article. Study participants were randomly assigned to read a sports article in 1 of 12 stimuli groups. The article source was indicated to have appeared on a mainstream sports website, a sports blog, a social networking site, or a wire service as well as with positive comments, negative comments, or without comments. Analysis revealed that fan identification level was an important factor in credibility ratings as highly identified fans found the article to be significantly more credible than low identification fans as a whole. The study implications and factors influencing the credibility of an online sports article are explored.
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