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Training for Ecommerce Adoption: Macro Assessment of Determinants
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Author(s): Rohit Yadav (IIT Roorkee, India)and Tripti Mahara (IIT Roorkee, India)
Copyright: 2018
Pages: 11
Source title:
Harnessing Human Capital Analytics for Competitive Advantage
Source Author(s)/Editor(s): Mohit Yadav (BML Munjal University, India), Shrawan Kumar Trivedi (Indian Institute of Management Sirmaur, India), Anil Kumar (BML Munjal University, India)and Santosh Rangnekar (Indian Institute of Technology Roorkee, India)
DOI: 10.4018/978-1-5225-4038-0.ch010
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Abstract
This chapter empirically investigates the decision of small and medium‐sized enterprises of wooden handicraft located in Saharanpur, India to adopt ecommerce. The study is motivated by the fact that even though the handicraft sector plays a vital role in the Indian economy in terms of exports and employment, it has not adopted ecommerce as one of the prominent sales channels for their products. Most of the studies in the literature focus on consumers, but here the focus is on the executives and the managers of SMEs. The study was done by surveying 163 sampled SMEs and the findings reveal that initial e-commerce adoption is mainly determined by organizational awareness and technological readiness. This chapter suggests training providers should focus on recipient and situation specific training to SMEs while designing programmes. Philosophy of one-size-fits-all is not suitable for handicraft training. Post-understanding determinants of initial and institutionalized ecommerce adoption require customized context-specific programmes with special focus are needed to be implemented.
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