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Transcultural Understanding in Business Communication: The Case of America vs. Korea
Abstract
Communication in the global business environment is inevitably culture-bound. While the importance of transcultural understanding looms large, the gaps between cultures remain wide. This motivates us to refine our perspectives on communication in the multicultural business environment. Based on experiential discussions, this chapter presents some cohesive points on transcultural communication between the Western and the Eastern cultures, which is presupposed by the cultural contrasts between America and Korea. The chapter can serve as a practically meaningful guideline for business communication between cultures.
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