Using Social Media for Healthcare Recruiting

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Author(s): Susan Swayze (The George Washington University, USA), Thomas M. Gronow (University of Colorado Hospital, USA)and Johanna Sweet (Roanoke College, USA)
Copyright: 2018
Pages: 17
Source title: Innovative Applications of Knowledge Discovery and Information Resources Management
Source Author(s)/Editor(s): Susan Swayze (The George Washington University, USA)and Valerie Ford (ISP Global Communications LLC, USA)
DOI: 10.4018/978-1-5225-5829-3.ch010

Keywords: Information Resources Management / Information Science Reference / Knowledge Management / Library & Information Science

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Abstract

Healthcare organizations have turned to social media to attract applicants to hard-to-fill positions. This chapter is focused on the use of social media as part of e-recruiting strategies in two healthcare organizations—one located in the Rocky Mountain region and the other in the Mid-Atlantic region. Interviews with human resources recruiters and administrators provided insight into the mechanisms by which healthcare organizations are utilizing social media to move the needle within their organizations.

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Using Social Media for Healthcare Recruiting

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