Venkatesh et al.'s Unified Theory of Acceptance and Use of Technology (UTAUT) (2003)

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Author(s): Manishankar Chakraborty (Ibra College of Technology, Oman)and Salim Al Rashdi (Ibra College of Technology, Oman)
Copyright: 2018
Pages: 18
Source title: Technology Adoption and Social Issues: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-5201-7.ch077

Keywords: Human Aspects of Technology / Human-Computer Interaction / Information Science Reference / Social Sciences & Humanities

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Abstract

Unified Theory of Acceptance and Use of Technology (UTAUT) has been in vogue for quite sometime now. The theory lends credence to the fact that technology and its usage in different spheres of life ought to go through various stages like designing, planning, implementing and leveraging in various ways before making that much needed change in human lives. The stakeholders involved in various stages of technology need to know the challenges they might come across in order to overcome them while successfully implementing technology. This is where UTAUT play a pivotal role by providing necessary information to all key stakeholders. The chapter throws light on the importance of UTAUT in different sectors with some illustrations. The research findings highlighted in the chapter provides additional explanation, apart from exploring new areas of research pertaining to UTAUT.

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Venkatesh et al.'s Unified Theory of Acceptance and Use of Technology (UTAUT) (2003)

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