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Web Mining and Social Network Analysis
Abstract
Research on social networks has advanced significantly due to wide variety of on-line social websites and very popular Web 2.0 application. Social network analysis views social relationships in terms of network and graph theory about nodes (individual actors within the network) and ties (relationships between the actors). Using web mining techniques and social networks analysis it is possible to process and analyze large amount of social data (such as blogtagging, online game playing, instant messenger etc.) and by this to discover valuable information from data. In this way, we can understand the social structure, social relationships and social behaviors. This new approach is also denoted as social network mining. These algorithms differ from established set of data mining algorithms developed to analyze individual records, because social network datasets are called relational due to centrality of relations among entities. This chapter also sets out a process to apply web mining.
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