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A Business Value Complementary Framework of Electronic Commerce

A Business Value Complementary Framework of Electronic Commerce
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Author(s): Ada Scupola (Roskilde University, Denmark)
Copyright: 2002
Pages: 4
Source title: Issues & Trends of Information Technology Management in Contemporary Organizations
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-930708-39-6.ch189
ISBN13: 9781930708396
EISBN13: 9781466641358

Abstract

Many corporations are reluctant to adopt electronic commerce due to uncertainty in its profitability and business value. This article presents a theoretical framework that could be used as a methodology to increase the business value of electronic commerce to a corporation. This model argues that complementarities between the strategy, the activities of the value chain, corresponding business processes and supporting technologies should be explored to reach a better fit between strategy, business model and technology investments when entering the electronic commerce field.

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