The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Creating and Maintain Privacy and Trust in an Online Trading Environment: A Case Study
Abstract
Creating and maintaining privacy and trust in electronic commerce when developing an online presence is critical if a company wishes to trade successfully via the web. Customers have expectations with regard to the privacy of details exchanged during a transaction. If these expectations are met then customer loyalty is the reward for businesses which successfully maintain privacy and in turn create trust amongst customers. This paper examines the approach used by Hewlet Packard to create and maintain privacy and trust amongst its customer bases and explores issues of creating and maintaining privacy and trust in electronic commerce when developing an online presence. The study used was a case study approach
|
|