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The Development of Business Models for Internet Portals: An Explorative Investigation of Revenue Streams

The Development of Business Models for Internet Portals: An Explorative Investigation of Revenue Streams
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Author(s): Björn Ortelbach (Inst. for Infor. Systems, Germany)
Copyright: 2005
Pages: 4
Source title: Managing Modern Organizations Through Information Technology
Source Editor(s): Mehdi Khosrow-Pour (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-822-2.ch070

Abstract

While companies in traditional industries generate their revenue directly in exchange for products they sell to their customers, the situation for e-business companies is more complex. Typically, they rely on a number of different, direct and indirect revenue streams. This phenomenon is potentially new challenge for the management of the companies. The first step of analyzing this problem is to gain a better understanding of the actual revenue streams. Therefore, this paper examines the development of revenue streams of Internet portal operators for the period from 1997 to 2004 and identifies general trends and implications.

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