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Factors Influencing B2C E-Commerce Adoption: A Study of On-line Share Trading Technology Adoption Among Stock Brokerage Firms

Factors Influencing B2C E-Commerce Adoption: A Study of On-line Share Trading Technology Adoption Among Stock Brokerage Firms
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Author(s): Patrick Y. P. Chan (University of Canterbury, New Zealand)and Annette M. Mills (University of Canterbury, New Zealand)
Copyright: 2002
Pages: 4
Source title: Issues & Trends of Information Technology Management in Contemporary Organizations
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-930708-39-6.ch133
ISBN13: 9781930708396
EISBN13: 9781466641358

Abstract

This study examines seven small share brokerage firms at various stages in their adoption of on-line share trading technology, to determine the factors influencing the adoption decision. The case evidence suggests four key variables influencing the adoption, namely, business strategy, perceived benefits, organisational readiness, and external pressure from competitors and clients. The case evidence further suggests that business strategy moderates the impact of the other variables on the adoption decision.

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