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What is Gender’s Influence in Wireless Internet Access Technology Acceptance

What is Gender’s Influence in Wireless Internet Access Technology Acceptance
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Author(s): Min Gong (Hong Kong University of Science and Technology, Hong Kong)
Copyright: 2005
Pages: 4
Source title: Managing Modern Organizations Through Information Technology
Source Editor(s): Mehdi Khosrow-Pour (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-822-2.ch167

Abstract

This paper studied the mobile communications technology subscribers’ usage behavior on the mobile Internet access technology using a combined model of technology acceptance model, the theory of ration edaction, and the theory of social cognitive. Especially, the main focus of the paper was to found out the role the gender was playing in determining users’ behavior to accept the wireless Internet access technology. In our empirical study, it was discovered that extent to which that male and female accepted the wireless Internet access technology was different significantly. The data from the empirical study confirmed the proposed relationships among some constructs in the combined model, i.e., perceived usefulness, perceived ease of use, subjective norm, self-efficacy, and intention to use wireless Internet access technology. More important was that the data analysis also detected the effect of gender on these relationships, which meant that whether the user was a male or female would influence these relationships. The findings in this research provided us some practical and academic implications, and the limitations were discussed. It was necessary to study this issue facing the coming of the 3rd mobile communications technology, while few researches had been conducted in this domain.

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