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Multi-Dimensional B2B Auctions for Electronic Commerce

Multi-Dimensional B2B Auctions for Electronic Commerce
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Author(s): Marilyn T. Griffin (Virginia Polytechnic Institute and State University, USA), France Belanger (Virginia Polytechnic Institute and State University, USA) and Craig Van Slyke (Northern Arizona University, USA)
Copyright: 2001
Pages: 3
Source title: Managing Information Technology in a Global Economy
Source Editor(s): Mehdi Khosrow-Pour (Information Resources Management Association, USA)
DOI: 10.4018/978-1-930708-07-5.ch031

Abstract

Since the early days of Electronic Data Interchange (EDI), many business-to-business (B2B) models of electronic commerce have been developed. Currently, the fastest growing segment of ecommerce is the B2B Web-based marketplace [11]. The dynamic nature of this business environment is driving major changes in business strategies and models, marketing, and information systems development. In order for new companies to compete in this extremely competitive environment, they must understand the nature of the market, and the vast commitment of resources necessary to establish a presence in that market. Early online auction models were based on price alone. Today, businesses must consider the total cost of the transaction, including transportation, storage, financing, and insurance. Businesses must also consider whether an offering matches qualitative and quantitative specifications besides price (delivery date and conditions, quantity range, product quality, service, etc.) [6]. These multiple variables have increased the complexity of B2B auctions and led to the implementation of multidimensional B2B auctions [9].

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