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The Role of IT Architecture in Strategic Alliance: A Case

The Role of IT Architecture in Strategic Alliance: A Case
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Author(s): Purnendu Mandal (Marshall University, USA)and Chong W. Kim (Marshall University, USA)
Copyright: 2002
Pages: 4
Source title: Issues & Trends of Information Technology Management in Contemporary Organizations
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-930708-39-6.ch073
ISBN13: 9781930708396
EISBN13: 9781466641358

Abstract

Business opportunities may necessitate strategic alliances, but many businesses find difficulty in managing the treacherous process of alliance formation. The development of IT architecture for the new situation and its use in the negotiation process could potentially be rewarding for all the parties involved. This paper uses a case study to describe the way in which a strategic alliance between a telecommunications organization (TEL) and other retail electricity organizations was structured so that TEL could improve its market position. An IT architecture for the new market situation was developed, which helped in understanding the future informational requirements and dependence of partners on each other.

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