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Searching for Value in Researching the Adoption and Use of M-Services: Pilot Research Findings

Searching for Value in Researching the Adoption and Use of M-Services: Pilot Research Findings
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Author(s): Patricia McManus (Edith Cowan University, Australia) and Craig Standing (Edith Cowan University, Australia)
Copyright: 2005
Pages: 4
Source title: Managing Modern Organizations Through Information Technology
Source Editor(s): Mehdi Khosrow-Pour (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-822-2.ch027

Abstract

Mobile services have become an important part of the e-commerce landscape. Although research has been conducted on what services people use and what value they attach to those services, we know little about the underlying reasons at the individual level for the adoption and use of m-services. A contingency approach that draws upon the theory of consumption value and the theory of planned behaviour within a life history methodology provides a framework to examine the adoption and use of mobile services. We explain how a life history research methodology can help in uncovering the “why” of perceived value.

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