Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations
Search IRMA Research
Research IRM
Open Access
IRMA Journals
IRM Books
Proceedings
Membership
The
IRMA
Community
Calls for Papers
Online Symposium
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
Business Management
Healthcare
Education
Environmental IS
Electronic Commerce
Public Administration
Information Systems
Computer Science
Library Science
Social Science
Transformation through Marketing: A Case of a Secondary School in South Africa
Author(s):
Tom Bisschoff (University of Birmingham, UK)and Christopher Rhodes (University of Birmingham, UK)
Copyright:
2011
Pages:
10
EISBN13:
9781613503782
Purchase
View
Transformation through Marketing: A Case of a Secondary School in South Africa
on the publisher's website for pricing and purchasing information.
View Sample PDF
Abstract
A historically white school in a city setting in South Africa is faced with the demand from a newly democratically elected government to transform and become an agent of change in making its pupil profile more representative of the demographics of the country as a whole. This demand is driven by significant national contextual change from a position where schools had an allocated catchment based upon geographical area and ethnic group (before 1994) to a market oriented approach where every school must compete for pupil recruitment to ensure survival whilst also adhering to the government requirement to demonstrate a willingness to change existing mono-cultural pupil profiles to multi ethnic profiles and establish non-sexism and non-racialism as the dominating culture.
Related Content
Teacher Competences in Telecollaboration: The Case of Web Conferencing and German for Professional Purposes
D. Joseph Cunningham. © 2014. 33 pages.
Promoting Student Agency in the Classroom Using the Hybrid Teaching Model During the Pandemic
Karen Ruiz. © 2022. 8 pages.
Reflections: Two Years after Implementing a Blended Educational Research Course
Yukiko Inoue. © 2010. 21 pages.
Listening and Learning through ICT with Digital Kids: Dynamics of Interaction, Power, and Mutual Learning between Student Teachers and Children in Online Discussion
Dianne Forbes. © 2014. 28 pages.
Attitudes towards Diverse Learners: A Hybrid Technology Course for Secondary School Mathematics Pre/In-Service Teachers
Faith Maina, Marcia M. Burrell. © 2013. 21 pages.
IRMA
Offers Over
2,500
Full Text
Open Access Research
Papers for Free Download
Click to Start Searching
Free IRM Research!
IRMA Sponsors
About Us
|
Contact
|
Sitemap
|
Legal
|
Policies
Copyright ©2024, Information Resources Management Association. 701 East Chocolate Avenue, Hershey, PA 17033.