Description
In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention.
The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.
Author's/Editor's Biography
Fabio Musso (Ed.)
Fabio Musso is Full Professor of Business Management in the Department of Economics, Society and Politics, and Chairman of the M. S. in Marketing and Communication at the Carlo Bo University of Urbino (Italy). He is Editor in Chief of the International Journal of Economic Behavior. Prior to entering the University he worked as marketing manager in the furniture and automotive industry. He has 24 years of experience in teaching and research. His current research interests include international strategy, internationalization, marketing, marketing channels, retailing, logistics, CSR. He has more than 170 research publications in various refereed international journals/conferences and he published fourteen books. He is Associate Editor of the International Journal of Applied Behavioral Economics and member of the Scientific Board of several international journals. He is member of: European International Business Academy (EIBA).