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Aligning Strategy and Information Technology
Abstract
The purpose of this chapter is to provide the reader with high-level insights into the complexities of aligning strategy and Information Technology (IT) by reviewing core areas of the extant strategic alignment literature. Strategic alignment has proven to be a perennial issue for organizations and management teams alike for more than three decades now. In some quarters, the actual meaning of the concept is ambiguous, and the chapter aims to provide a clear understanding of what strategic alignment fully means and involves. The chapter addresses the origins of the construct and elicits many of the known reasons that describe the inherent challenges from a practical management point-of-view. Insights into various perspectives are shared based on past empirical studies. Given that strategic alignment is embedded with the very essence of strategy, insights into context, content, and process as they relate to this important IT management domain are presented.
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