Ambiguity and Group Consensus

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Author(s): Morgan M. Shepherd (University of Colorado - Colorado Springs, USA), Jr Martz (Northern Kentucky University, USA)and Vijay Raghavan (Northern Kentucky University, USA)
Copyright: 2008
Pages: 8
Source title: Encyclopedia of Networked and Virtual Organizations
Source Author(s)/Editor(s): Goran D. Putnik (University of Minho, Portugal)and Maria Manuela Cruz-Cunha (Polytechnic Institute of Cavado and Ave, Portugal)
DOI: 10.4018/978-1-59904-885-7.ch006

Keywords: Information Science Reference / Media & Communications / Social Computing / Virtual Communities & Virtual Reality

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Abstract

When you assemble a number of people to have advantage of their joint wisdom, you inevitably assemble with those people all their prejudices, their passions, their errors or opinion, their local interests, and their selfish views. From such an assembly, can a perfect production be expected? ~ Benjamin Franklin, Constitutional Convention, September 15, 1787 Franklin’s eighteenth century question foreshadows a basic concern for today’s team-dominated business world. First, while individuals are still important, groups are becoming the de-facto unit of work for organizations today. Working cooperatively is becoming a necessity; working collaboratively is becoming paramount to career success. Second, as the work environment changes into a virtual work environment, it is important to know how groups deal with making decisions. In this light, before we ask groups to come to consensus in a virtual environment, we must be clear on how well they understand consensus itself.

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