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Creator Economy in Metaverse Space: Use Cases, Adoption Challenges, and Integration Roadmap

Creator Economy in Metaverse Space: Use Cases, Adoption Challenges, and Integration Roadmap
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Author(s): Kumar Shalender (Chitkara Business School, Chitkara University, Punjab, India)and Babita Singla (Chitkara Business School, Chitkara University, Punjab, India)
Copyright: 2024
Pages: 11
Source title: Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach
Source Author(s)/Editor(s): Babita Singla (Chitkara Business School, Chitkara University, India), Kumar Shalender (Chitkara Business School, Chitkara University, India)and Nripendra Singh (Pennsylvania Western University, USA)
DOI: 10.4018/979-8-3693-3358-7.ch001

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Abstract

The creator economy is quickly spreading its influence across the industrial sectors thanks to the evolution of the metaverse platforms. This research specifically investigates the use cases of the creator economy and how stakeholders can potentially widen its scope and application areas. The chapter also delves into the details of the challenges the creator economy faces across the spectrum. It offers an adoption framework to help integrate the concept of creator economy in the right spirit and manner. The conclusion section of the research offers important implications for the adoption of the creator economy and how going forward the concept will lead to generate more avenues of growth and profitability across the ecosystems in different industries. The research is significant in the sense that it offers profound insights into the future of the creator economy and how its adoption will boost the overall economic progress of countries across the globe.

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