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“Bottom of the Pyramid” Community Outreach Programs: The Universiti Sains Malaysia (USM) Experience 2008 – 2014
Abstract
Public universities in Malaysia have recently established additional administrative divisions called the Industry and Community Network (ICN). In its various forms as manifested through different higher learning institutions, ICN seeks to engage with the industry and community towards achieving sustainable development and transformation of the economy, culture, education, health and environment of the society and nation. Diverse approaches are henceforth being promoted in developing communities surrounding the ivory towers. Universiti Sains Malaysia (USM), as the second oldest university in Malaysia which was accorded the APEX (Accelerated Program of Excellence) status by the government in 2008, has launched Community Outreach Programs (COPs) towards realizing goals of its ICN. Employing primary data from in-house publications of the ICN Division of USM, this chapter seeks to shed some light on the role and impact of COPs conducted under the auspices of USM's ICN, covering the years 2008-2014.In line with its quest towards the accomplishing the ideal of a humanized university or ‘humaniversity' that not only focuses on academic excellence but also contributes to the development and well-being of its surrounding community, USM's ICN has embarked on a series of ambitious COP projects.
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