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Business-Oriented Analytics With Social Network of Things

Business-Oriented Analytics With Social Network of Things
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Author(s): Pawan Kumar (Government of India, India)and Adwitiya Sinha (Jaypee Institute of Information Technology, India)
Copyright: 2018
Pages: 22
Source title: Social Network Analytics for Contemporary Business Organizations
Source Author(s)/Editor(s): Himani Bansal (Jaypee Institute of Information Technology, India), Gulshan Shrivastava (National Institute of Technology Patna, India), Gia Nhu Nguyen (Duy Tan University, Vietnam)and Loredana-Mihaela Stanciu (University Timisoara, Romania)
DOI: 10.4018/978-1-5225-5097-6.ch009

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Abstract

In the modern era of technological advancements, internet of things (IoT) and social network of things (SNoT) have gained vitality with the extensive application of sensors for accumulation of socially relevant data. A colossal amount of social data collected becomes unfeasible to process and deliver with progress in time and domain. Therefore, a major problem lies in analysis, interpretation, and understanding of the huge amount of social data. This challenge has been greatly leveraged by context-aware computing, which permits storing context information so that meaningful analysis of data can be achieved. Also, the importance of context-aware social networking and network diffusion is elaborated with the aim to develop effective solutions to issues in this domain. The main concept here is people around a person share common experiences with that person, which in turn can be made interactive, thereby leading to collective and quick resolving of problems. Social network of things is closely coupled with context awareness to make interpretation of big data easier and compatible to recent trends.

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