Capacity Building in SME Tourism Networks

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Author(s): Patrice Braun (University of Ballarat, Australia)and Mary Hollick (University of Ballarat, Australia)
Copyright: 2008
Pages: 6
Source title: Encyclopedia of Networked and Virtual Organizations
Source Author(s)/Editor(s): Goran D. Putnik (University of Minho, Portugal)and Maria Manuela Cruz-Cunha (Polytechnic Institute of Cavado and Ave, Portugal)
DOI: 10.4018/978-1-59904-885-7.ch018

Keywords: Information Science Reference / Media & Communications / Social Computing / Virtual Communities & Virtual Reality

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Abstract

This article discusses capacity building of small and medium size enterprises (SME) in tourism networks in the context of the introduction of information and communication technologies (ICT) and an increasingly networked economy. The success of the tourism industry is dependent on the quality of business operations and how well they are able to sustain themselves in the networked economy. To run tourism businesses well, operators need to be skilled, flexible and innovative in order to maintain and enhance competitiveness. The aim of this paper is to share some insights into an Australian tourism industry capacity building project via flexibly delivered online skills. Aiming to raise industry standards and move away from ineffective silo approaches to industry training and capacity building, this article reflects the importance of developing effective industry networks.

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