Collaborative Techniques in Customer's Involvement

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Author(s): Marina Rodrigues Brochado (Federal Center of Technological Education, Brazil)and Antonio José Caulliraux Pithon (Federal Center of Technological Education, Brazil)
Copyright: 2008
Pages: 9
Source title: Encyclopedia of Networked and Virtual Organizations
Source Author(s)/Editor(s): Goran D. Putnik (University of Minho, Portugal)and Maria Manuela Cruz-Cunha (Polytechnic Institute of Cavado and Ave, Portugal)
DOI: 10.4018/978-1-59904-885-7.ch034

Keywords: Information Science Reference / Media & Communications / Social Computing / Virtual Communities & Virtual Reality

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Abstract

An organization that intends to be capable of delivering quality products and services to its customers and must have all its functional departments and areas involved, not only the area of operations. In other words, it is not enough that an item is produced in accordance with its specifications if the project does not meet the necessities of the customers. Moreover, it is not enough that all the departments optimize their performances in an isolated way, aiming at serving its immediate customers. Therefore, it is necessary to integrate the diverse actions in the most varied areas of the company so that they will lead it to a lasting competitiveness.

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