Communicating across the Generations: Implications for Higher Education Leadership

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Author(s): Carolyn N. Stevenson (Kaplan University, USA)
Copyright: 2016
Pages: 21
Source title: Handbook of Research on Effective Communication, Leadership, and Conflict Resolution
Source Author(s)/Editor(s): Anthony H. Normore (California State University Dominguez Hills, USA & International Academy of Public safety, USA), Larry W. Long (Illinois State University, USA & International Academy of Public Safety, USA)and Mitch Javidi (North Carolina State University, USA & International Academy of Public Safety, USA)
DOI: 10.4018/978-1-4666-9970-0.ch026

Keywords: Administration & Leadership / Business & Management / Business and Organizational Research / Business Science Reference

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Abstract

Today's workplace is composed of four generational groups of employees, each with varying degrees of technological expertise, career expectations, and professional experience. As such, higher education administrators need to identify differences among generations of workers and develop a strategic plan for managing and motivating across the generations. This case study addresses the following question: “How do higher education administrators lead and motivate multi-generational employees and online students?” An understanding of the common characteristics of each generational group is the first step for developing a strategy for motivating all employees and students in higher education. Communication, mentoring programs, training, respect, and opportunities for career advancement are components valued by all. It is important for higher education administrators to understand the values, work ethic, and communication style of the different generations. The implications for higher education administrators lie in establishing an organizational culture that promotes satisfaction for all individuals in the higher education setting.

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Communicating across the Generations: Implications for Higher Education Leadership

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