Engaging Students and Communities Through Service Learning and Community-Academia Partnerships: Lessons From Social Marketing Education

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Author(s): Marco Bardus (American University of Beirut, Lebanon), Christine T. Domegan (National University of Ireland, Ireland), L. Suzanne Suggs (Università della Svizzera italiana, Switzerland)and Bent Egberg Mikkelsen (Aalborg University, Denmark)
Copyright: 2019
Pages: 33
Source title: Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession
Source Author(s)/Editor(s): Margarida M. Pinheiro (University of Aveiro, Portugal), Ana Estima (University of Aveiro, Portugal)and Susana Marques (University of Aveiro, Portugal)
DOI: 10.4018/978-1-5225-6295-5.ch008

Keywords: Business & Management / Business Science Reference / Marketing

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Abstract

In this chapter, the authors present cases from four teaching marketing education experiences, based on community engagement and service learning principles. The cases address environmental and social issues (i.e., waste minimization [Lebanon], food consumption [Denmark], intellectual disability [Ireland], water consumption, and plastic waste reduction [Switzerland]). This chapter stems from discussions generated during a thematic workshop the authors organized at the 3rd European Social Marketing Conference, held in Espoo, Finland, on September 22, 2016. Through these cases, the authors aim to stimulate critical reflection on the role of service learning in the broader marketing education and on the intersection between education and profession.

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Engaging Students and Communities Through Service Learning and Community-Academia Partnerships: Lessons From Social Marketing Education

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