Enrollment Management Strategies for Online Learning Environments

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Author(s): Terence C. Ahern (West Virginia University, USA)and Jeffrey Burgazzoli Jr. (West Virginia University, USA)
Copyright: 2017
Pages: 20
Source title: Handbook of Research on Technology-Centric Strategies for Higher Education Administration
Source Author(s)/Editor(s): Purnendu Tripathi (Indira Gandhi National Open University (IGNOU), India)and Siran Mukerji (Indira Gandhi National Open University (IGNOU), India)
DOI: 10.4018/978-1-5225-2548-6.ch002

Keywords: Administration & Leadership / Business & Management / Business Science Reference / Educational Administration and Leadership

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Abstract

Enrollment management is a critical component of any institution or organization, whether that be a large-public university or small non-profit organization. Two systems, registration and enrollment, are driving forces behind any online learning environment. This chapter examines the enrollment management strategies of a small non-profit organization that utilized open-source methodology in its implementation of an online learning environment. The goal of this chapter is to demonstrate to administrators, course managers and educators the structure of an enrollment management system and to create a custom strategy in order to maintain to effective student records and to provide students with the appropriate access to instruction. Finally, the outcome of this chapter will be the development of policy guidelines, and a recount of strategies used to implement registration and enrollment systems.

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