Entering a New World: The Identity Work of Older South African Indian Male Entrepreneurs in the Digital Era

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Author(s): Nasima Mohamed Hoosen Carrim (University of Pretoria, South Africa)
Copyright: 2018
Pages: 22
Source title: Global Entrepreneurship and New Venture Creation in the Sharing Economy
Source Author(s)/Editor(s): Norhayati Zakaria (University of Wollongong in Dubai, UAE)and Leena Ajit Kaushal (Management Development Institute, India)
DOI: 10.4018/978-1-5225-2835-7.ch010

Keywords: Business & Management / Business Science Reference / Entrepreneurship / Entrepreneurship & Innovation

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Abstract

This chapter focuses on the identity work engaged in by two older Indian male entrepreneurs and their use of technology in their business enterprises. The chapter briefly outlines the concepts of older entrepreneurs and entrepreneurial innovation and gives an overview of the South African context that pertains to Indians. McClelland's theory of motivation, Bandura's theory of self-efficacy and identity theory serve as the theoretical frameworks. The author conducted interviews with two older Indian male entrepreneurs to ascertain their use of digital technology in their respective businesses. The result of the investigation indicates that older Indian males' use of digital technology is minimal and that they engage in entrepreneurial professional identity work to a minimal extent. Some recommendations are made regarding solutions to the problems identified.

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Entering a New World: The Identity Work of Older South African Indian Male Entrepreneurs in the Digital Era

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