Entrepreneurship and the Halal Wave in Malaysia

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Author(s): Aiedah Abdul Khalek (Monash University Malaysia, Malaysia)
Copyright: 2018
Pages: 15
Source title: Global Entrepreneurship and New Venture Creation in the Sharing Economy
Source Author(s)/Editor(s): Norhayati Zakaria (University of Wollongong in Dubai, UAE)and Leena Ajit Kaushal (Management Development Institute, India)
DOI: 10.4018/978-1-5225-2835-7.ch011

Keywords: Business & Management / Business Science Reference / Entrepreneurship / Entrepreneurship & Innovation

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Abstract

The concept of halal was once perceived as solely a religious matter but now it has become a branding platform for entrepreneurs to expand their products worldwide. The role of halal in the development of entrepreneurship as a response to the demand of Muslim consumers in Malaysia is explored in this chapter. Furthermore, this chapter looks at exploring the role of the Malaysian government in institutionalizing halal, establishing halal certification and thus, analyzing the development of entrepreneurship towards halal certified business. In a nutshell, this chapter aims to provide an overview of the development, institutionalization, halal certification, the challenges of halal entrepreneurship and moving forwards traits for halal entrepreneurship. Keywords; Entrepreneurship, halal, certification, institutionalization.

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