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Exploring the Meal Experience: Customer Perceptions of Dark-Dining
Abstract
This research considers the meal experience literature and explores consumer´s motivations in the dark-dining setting. The notions of discussion relate to experience economy and consumptionscape theories highlighting that sensory-cues in the meal experience constrain each other. The sense of touch, although scientifically explored, is yet being further explored in the dark-dining meal experience and reflects dominance in the dark-dining meal experience. Conclusively, despite the effects of the meal experience in a light restaurant, customers re-discover their senses in a dark restaurant. In conclusion, it remains questionable whether repeat business will occur due to post-experienced, preserved and prolonged perceptions.
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