The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Digitizing Marketing in Agriculture: Leveraging Information Communication Technologies for Success in Zimbabwe
|
|
Author(s): Option Takunda Chiwaridzo (University of Science and Technology Beijing, Beijing, China), Rodwell Musiiwa (Midlands State University, Zimbabwe)and Tariro Hlasi (Midlands State University, Zimbabwe)
Copyright: 2024
Pages: 26
Source title:
Sustainable Practices for Agriculture and Marketing Convergence
Source Author(s)/Editor(s): Jabulani Garwi (University of the Free State, South Africa), Reason Masengu (Middle East College, Oman)and Option Takunda Chiwaridzo (University of Science and Technology Beijing, Beijing, China)
DOI: 10.4018/979-8-3693-2011-2.ch007
Purchase
|
Abstract
This chapter explores the transformative role of ICTs in revolutionizing agricultural sector of developing nations like Zimbabwe. By scrutinizing the current state of traditional and inefficient agricultural marketing in Zimbabwe, the study advocates for the potential of ICTs to enhance competitiveness and profitability. The benefits of digitizing marketing include minimizing information asymmetry, facilitating price discovery, expanding market linkages, improving financial access, and enabling traceability. Simultaneously, the paper delves into key challenges such as infrastructure limitations, skills gaps, affordability issues, gender disparities, and cultural factors that must be addressed. To create an enabling environment for digitizing agricultural marketing, the study recommends targeted policy and regulatory interventions. It concludes that strategic investments in ICT infrastructure and the capacity-building of farmers are crucial to fully unlock the potentials of ICTs, leading to improved incomes and enhanced rural livelihoods in Zimbabwe.
Related Content
|
Muhammad Asim, Aamir Raza, Muhammad Safdar, Mian Muhammad Ahmed, Amman Khokhar, Mohd Aarif, Mohammed Saleh Al Ansari, Jaffar Sattar, Ishtiaq Uz Zaman Chowdhury.
© 2024.
26 pages.
|
|
Mian Muhammad Ahmed, Umer Sharif, Aamir Raza, Muhammad Safdar, Waqar Ali, Muhammad Asim, Hafsa Muzammal, Jaffar Sattar, Sheraz Maqbool, Malaika Zaheer.
© 2024.
24 pages.
|
|
James Kanyepe, Tinashe Musasa, Katlego Mahupa Ketlhaetse, Brave Zizhou.
© 2024.
29 pages.
|
|
Mohamed Salah El Din, Masengu Reason.
© 2024.
25 pages.
|
|
Blessing Hodzi, Neil Batsirai Maheve.
© 2024.
19 pages.
|
|
Joshua Risiro, Divaries Cosmas Jaravaza, Paul Mukucha.
© 2024.
27 pages.
|
|
Option Takunda Chiwaridzo, Rodwell Musiiwa, Tariro Hlasi.
© 2024.
26 pages.
|
|
|