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Financial Performance of Selected FMCG Companies in India during Post-Reform Era: A Comprehensive Analysis
Abstract
The FMCG sector with a market share of $13.1 billion has presently proved itself as the fourth largest sector in the Indian economy. In fact, rural India with more than 70 percent share of the total Indian population has emerged as the most significant FMCG market. During the last two decades, deregulation, globalization, and liberalization measures adopted by the central government have made a paradigm change in the FMCG sector. Both the foreign direct and portfolio investments in Indian FMCG sector in the post-reform period have notably influenced the financial performance of the companies belonging to this sector. Moreover, increasing presence of MNCs in the Indian market has forced the existing domestic companies in the FMCG sector to reorient their financial strategies in order to survive. A large number of studies have been carried out to evaluate individually the different aspects of the financial performance of the FMCG companies in India. However, no comprehensive study for measuring the overall financial performance of the Indian FMCG sector by taking into account the financial data of the last two decades has been made. This chapter seeks to analyze the overall financial performance of 16 selected companies in the Indian FMCG sector during the period 1993-94 to 2012-13. The companies have been selected from “India's Most Respected Companies” as published by Business World, New Delhi, February 14, 2011 (Vol. 30, Issue 39) by following purposive sampling procedure. Relevant statistical techniques and tests have been used in carrying out the analysis.
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