The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Food Consumption Patterns in Times of Economic Recession
Abstract
The aim of this study is to identify the factors influencing consumers' purchasing behaviour for food, in times of crisis. Intercept survey was conducted in a random selected sample consisted of 553 consumers between January and May 2016 in the Prefecture of Thessaloniki. Multivariate data analysis was performed to explore the factors influencing consumers' purchasing behaviour, identify consumers with similar behaviour based on their socio-demographic characteristics and their attitudes towards food consumption in times of crisis. Results demonstrate that the factors affecting consumers' purchasing behaviour are (a) Product's Feature and Natural contents, (b) Economic issues, (c) Identity & Sensory Appeal, (d) Mood, (e) Weight Control & Health and (f) Convenience. Furthermore, cluster analysis was employed to classify consumers with similar buying behaviour towards food, five groups of consumers were identified: (a) neutrals, (b) influenced by psychological issues, (c) influenced by economic issues, (d) low diet/healthy eaters and (e) influenced by availability and easy access.
Related Content
|
Muhammad Asim, Aamir Raza, Muhammad Safdar, Mian Muhammad Ahmed, Amman Khokhar, Mohd Aarif, Mohammed Saleh Al Ansari, Jaffar Sattar, Ishtiaq Uz Zaman Chowdhury.
© 2024.
26 pages.
|
|
Mian Muhammad Ahmed, Umer Sharif, Aamir Raza, Muhammad Safdar, Waqar Ali, Muhammad Asim, Hafsa Muzammal, Jaffar Sattar, Sheraz Maqbool, Malaika Zaheer.
© 2024.
24 pages.
|
|
James Kanyepe, Tinashe Musasa, Katlego Mahupa Ketlhaetse, Brave Zizhou.
© 2024.
29 pages.
|
|
Mohamed Salah El Din, Masengu Reason.
© 2024.
25 pages.
|
|
Blessing Hodzi, Neil Batsirai Maheve.
© 2024.
19 pages.
|
|
Joshua Risiro, Divaries Cosmas Jaravaza, Paul Mukucha.
© 2024.
27 pages.
|
|
Option Takunda Chiwaridzo, Rodwell Musiiwa, Tariro Hlasi.
© 2024.
26 pages.
|
|
|