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From Tradition to Transformation: The Role of AI in the Evolution of Smart Tourism
Abstract
Tourism is a significant economic sector in many countries across the world. The tourism business has evolved significantly over the years, from traditional tour products/services to modern-day personalized and sustainable travel experiences. The newest technological advancement with the potential to change the travel and tourism industry is artificial intelligence (AI). One of the industries with the quickest rate of growth is tourism, travel, and hospitality. It generates 324 million globally, or 10% of the world GDP and one out of every ten jobs, and brings in US$ 9.6 trillion annually. It is anticipated that this industry will continue to grow in the years to come. Artificial intelligence (AI) capabilities have advanced recently, showing great promise for the industry's development to match visitor demands and usher in a new era of travel: smart tourism. This chapter adds to the development by surfacing how AI technologies relate to the transition from traditional tourism to smart tourism.
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