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Globalization and Media's Impact on Cross Cultural Communication: Managing Organizational Change
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Author(s): Doris E. Cross (Organizational Change and Development Company (OCDC), USA)
Copyright: 2016
Pages: 21
Source title:
Handbook of Research on Effective Communication, Leadership, and Conflict Resolution
Source Author(s)/Editor(s): Anthony H. Normore (California State University Dominguez Hills, USA & International Academy of Public safety, USA), Larry W. Long (Illinois State University, USA & International Academy of Public Safety, USA)and Mitch Javidi (North Carolina State University, USA & International Academy of Public Safety, USA)
DOI: 10.4018/978-1-4666-9970-0.ch002
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Abstract
Diversity and change are key concepts facing the world, today. In the 21st century, organizational leaders recognize the importance of diverse perspectives and adaptations to changes. Globally, cultures have many definitions and difference as nations collectively strive to communicate with one another. Organizational leaders must understand the importance of cross-cultural communications in establishing trust and respect in business relationships. Doris E. Cross is an educator and researcher on diversity issues influence on organizational cultures competitive advantage. This chapter identifies factors, such as changing demographics, tumultuous economies, and workforce dynamics and effects on individual perceptions of organizational cultures.
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