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Internet-Based E-Commerce in Small Chinese Firms in New Zealand
Abstract
This chapter investigates an e-commerce “stages of growth” model in a cross-cultural business context for small firms operated by Chinese-born owners in New Zealand. Research findings from fourteen case studies show that the Chinese owners/managers of these small firms have a high power distance, and their attitude toward e-commerce technology directly influences their firms’ e-commerce growth process. It was found that the higher the stage of e-commerce adoption, the greater the need for owners having a more positive attitude toward e-commerce, more innovativeness and enthusiasm, and more technology literacy. The stronger the uncertainty avoidance and the higher the risk-taking propensity, the higher the stage of e-commerce adoption achieved. In addition, firms at lower growth stages of e-commerce adoption are highly rated on individualism, while those firms at higher growth stage of commerce adoption are highly rated on collectivism. The research has implications for small business managers operating in a cross-cultural business context as they move through the different stage of e-commerce adoption.
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