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The Adoption of Digital Technologies for Sharing Information on Agriculture Among Farmers: Towards an Integrated Rural Technology Acceptance Model

The Adoption of Digital Technologies for Sharing Information on Agriculture Among Farmers: Towards an Integrated Rural Technology Acceptance Model
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Author(s): Elisha Mupaikwa (National University of Science and Technology, Zimbabwe)and Kelvib Joseph Bwalya (University of Johannesburg, South Africa)
Copyright: 2024
Pages: 35
Source title: Adoption and Use of Technology Tools and Services by Economically Disadvantaged Communities: Implications for Growth and Sustainability
Source Author(s)/Editor(s): Alice S. Etim (Winston-Salem State University, USA)
DOI: 10.4018/978-1-6684-5347-6.ch004

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Abstract

The use of information and communication technologies for agricultural communication has become dominant among farmers across the globe. However, literature shows some differential usage of these technologies among farmers. While research has utilised various theories to study the adoption and acceptance of technologies, it seems no single theory has been found to reliably explain the usage of ICTs for agricultural communication. This study sought to provide a comparative analysis of various theories in their applications in the use of ICTs for agricultural communication. This study developed an integrated model based on these theories with the variables extracted from the livelihoods framework and the agricultural knowledge and innovation systems. The study then recommended further tests on the validity of this model to determine the reliability of the model across cultures.

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