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Internet Use and Destination Preferences: Evidence from Crete and Cyprus
Abstract
The aim of this chapter is to examine the destination marketing patterns via the use of e-tourism model to inbound tourists that had chosen their vacation destination via the Internet. The regions examined are the islands of Crete, in Greece, and Cyprus. Quantitative research showed that Internet provides significant tourism advantages dealing with prices and provision of information. Findings indicate that the use of Internet significantly influences the selection of transport and destination. On the other hand, the traditional marketing distributors still plays a crucial role in the promotion of the tourist product. Finally, the chapter formulates an e-tourism model that can be used for more successful marketing in island regions and suggests more efficient ways of using e-tourism in destination marketing activities.
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