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Leadership’s Role in Leveraging Workforce Diversity

Leadership’s Role in Leveraging Workforce Diversity
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Author(s): Norma Carr-Ruffino (San Francisco State University, USA)
Copyright: 2012
Pages: 21
Source title: Handbook of Research on Workforce Diversity in a Global Society: Technologies and Concepts
Source Author(s)/Editor(s): Chaunda L. Scott (Oakland University, USA)and Marilyn Y. Byrd (The University of Mary Hardin Baylor, USA)
DOI: 10.4018/978-1-4666-1812-1.ch007

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Abstract

The purpose of this chapter is to examine some key trends in the workplace and marketplace that require successful corporate leaders to leverage workforce diversity. Such diversity poses certain challenges, which leaders can tackle and turn into lucrative opportunities to enhance not only productivity, sales, revenues, profits, brand, and reputation, but also the innovation so necessary for corporate survival. At the national level, the ability to compete in a global marketplace depends on successful innovation and has been a key driver of American eminence in the world. At the global level, innovation can empower people to move beyond fear of the future to actually shape their future; for example, we are currently seeing how technological innovations, such as cell phones and the Internet, are empowering people in the Middle East. The ability to understand and connect with people from diverse cultures also generates major opportunities to create peaceful relations as well as material abundance.

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