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Managing National Competitive Disadvantages: Thailand
Abstract
There are a number of national competitive disadvantages multinational firms in Thailand face, but these disadvantages do not create insurmountable barriers. The national competitive disadvantages found in Thailand include a national brand which is not associated with advanced technology and a lack of an innovative national environment. At the strategic level, foreign multinationals can often overcome these disadvantages by using competitive advantages coming from their country of origin while local multinationals can select to operate in more mature industries or through positioning into segments where the national competitive disadvantages do not create significant barriers to success.
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